What’s in a label? The Genealogy of Big Mac by JC Penney

July 10, 2011 § 42 Comments

History of Big Mac by JC Penney:

James Cash Penney (what a name) was born September 16, 1875 on a farm outside of Hamilton, Caldwell County, Missouri to James Cash Penney, Sr. and Mary Frances (nee Paxton) Penney, the 7th of 12 children.  In 1898 he began working at a small chain of dry goods stores called The Golden Rule.

In 1902, he opened his own Golden Rule clothing store in Kemmerer, Wyoming.  According to that venerable and exclusive source, Vintage Fashion Guild, he partnered at that time with William Henry McManus.  But according to that equally respectable research institution, Wikipedia, he partnered with Guy Johnson and Thomas Callahan to open The Golden Rule, but did not partner with McManus until 1913.  Regardless, achieving success, The Golden Rule moved its headquarters to Salt Lake City either in 1909 or 1913, depending on which source you’re looking at, “to be closer to banks and railroads.”  Around this time Mr. Penney acquired the majority holdings, and they incorporated under the name J.C. Penney Company.  In 1920 they acquired The Crescent Corset Company, their first wholly owned subsidiary.  But most importantly, “In 1922, the company’s oldest active private brand, Big Mac work clothes, was launched.”  Big Mac work wear continues to be produced by JC Penney to this day.

That’s a nice one, don’t you think?

Penneys opens a whole bunch of stores, grows and grows, spawns one Sam Walton in Des Moines, Iowa, in 1940, who went on to found a well-known behemoth in 1962.

James was both a a Freemason and a born-again Christian.  In 1971, James Cash Penney died at the age of 95.  He was buried in Woodlawn Cemetery, in the Bronx in New York City.

Out of respect for their founder, the company adopted the JCPenney logo, which they use to this day:

Wikipedia lead me to these little gems at Southern Methodist University (which is where my grandfather, James Lowell “Bill” Hamilton used to teach): pdfs of The Dynamo, the J.C. Penney Co. newsletters from 1917-1932.  Finding mentions of Big Mac in them proved complicated since they’re not well indexed, and since they are chock-a-block with articles such as “Benefits I Receive From Attending Church,” and tracts on how to be a good J.C. Penney wife, in addition to news about the company, inspirational tips on how to be a better salesman, and charmingly, birth and marriage announcements for Penney employees.

Incidentally, the J.C. Penney Historic District in Kemmerer, Wyoming is now a national landmark.

The Big Mac by JC Penney Trademark:

Mark Image

Word Mark BIG MAC
Goods and Services IC 025. US 039. G & S: Men’s Ready-to-Wear Clothing-Namely, Work Shirts Made of Cotton Goods. FIRST USE: 19220104. FIRST USE IN COMMERCE: 19220104
Mark Drawing Code (5) WORDS, LETTERS, AND/OR NUMBERS IN STYLIZED FORM
Serial Number 71167191
Filing Date July 21, 1922
Current Filing Basis 1A
Original Filing Basis 1A
Registration Number 0164833
Registration Date February 27, 1923
Owner (REGISTRANT) J. C. Penney Company CORPORATION UTAH NO. 370 SEVENTH AVENUE SALT LAKE NEW YORK(LAST LISTED OWNER) J.C. PENNEY PRIVATE BRANDS, INC. CORPORATION BY ASSIGNMENT DELAWARE 6501 LEGACY DRIVE PLANO TEXAS 750243698
Assignment Recorded ASSIGNMENT RECORDED
Attorney of Record ALAN S. LANGER
Type of Mark TRADEMARK
Register PRINCIPAL
Affidavit Text SECTION 8(10-YR) 20030422.
Renewal 4TH RENEWAL 20030422
Live/Dead Indicator LIVE

Registration Statement:

1923 Big Mac Label Specimen:

Big Mac by JC Penney shirt available for sale at Vintrowear.com:

Red, white, and blue plaid Big Mac by JC Penney vintage mens western shirt.  Gripper pearl snaps.  Tag size: Tall LT.  Cotton poly blend.

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What’s in a label? The Genealogy of Authentic Western ATB

July 7, 2011 § 5 Comments

History of Authentic Western ATB:

Have you ever started researching something, thinking you’d be lucky to find enough for a two-sentence summary, only to discover there’s enough data out there to write a dissertation?  Authentic Western ATB is one of those.  For a long time I thought the label read “Authentic Western A+B,” so using that as my search terms I wasn’t able to find anything in the trademark database.  But on a whim I typed in “Authentic Western” and lo and behold there it was, and that + was a T.  From there I began poking around for CR Anthony, and thus hit the jackpot.

August 10, 1885 – Charles Ross Anthony was born near Trenton, Gibson County, Tennessee to Zachary Cicero Anthony and Elvira Ann Pennington Anthony.  His father died in 1903 when CR was 8, and his mother died at some point after 1894 (Ancestry.com).  Most biographies refer to CR as an “orphan of Tennessee farmers.”

As a young man, CR began his career in retail by working for the JC Penney Company.

1918 – CR partnered with J.P. Martin to form the Martin Company.

1922 – CR liquidates his shares in the Martin Company

September 1, 1922 – CR opens his own store named in Cushing, OK named the Dixie Store.

1926 – The C.R. Anthony Company incorporates.

1947 – CR changes the name of his stores to “Anthony’s”

1972 – C.R. Anthony Company commemorates its 50th anniversary, with 325 stores.

1972 – CR retires and his son, Guy Anthony, takes over as president.

1972-1980 – Guy serves as president.

1980 – C.R. Anthony Company files a trademark application for ATB

1986 – CR’s grandson Robert “Bob” Anthony becomes the company’s 3rd president.

1988 – Bob runs for his first elected office

1991 – The company files for bankruptcy.

1997 – Stage Stores buys out the Anthony stores, ending a 75-year legacy.

Long story short, I wasn’t able to figure out what ATB stood for.

Works Cited:

Wikipedia

Bob Anthony: For the Record

Encyclopedia of Oklahoma History and Culture

Buyout brings end to C.R. Anthony

The Authentic Western ATB Trademark:

Mark Image

Word Mark ATB AUTHENTIC WESTERN WEAR
Goods and Services (CANCELLED) IC 025. US 039. G & S: western-style pants and shirts. FIRST USE: 19911000. FIRST USE IN COMMERCE: 19911000
Mark Drawing Code (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS
Design Search Code 09.01.13 – Braids; Clotheslines; Rope; Shoe laces; String; Tightropes
24.09.07 – Advertising, banners; Banners
26.17.09 – Bands, curved; Bars, curved; Curved line(s), band(s) or bar(s); Lines, curved
Serial Number 74319746
Filing Date October 5, 1992
Current Filing Basis 1A
Original Filing Basis 1A
Published for Opposition March 2, 1993
Registration Number 1773061
Registration Date May 25, 1993
Owner (REGISTRANT) C.R. ANTHONY COMPANY CORPORATION OKLAHOMA P.O. Box 25725 Oklahoma City OKLAHOMA 73125(LAST LISTED OWNER) SPECIALTY RETAILERS, INC. CORPORATION BY MERGER TEXAS 10201 SOUTH MAIN STREET HOUSTON TEXAS 77025
Assignment Recorded ASSIGNMENT RECORDED
Attorney of Record Gregory W. Carr
Prior Registrations 1248443;1454358;AND OTHERS
Disclaimer NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE “AUTHENTIC WESTERN WEAR” APART FROM THE MARK AS SHOWN
Type of Mark TRADEMARK
Register PRINCIPAL
Affidavit Text SECT 15. SECT 8 (6-YR).
Live/Dead Indicator DEAD
Cancellation Date February 28, 2004

Mark Image

Word Mark ATB
Goods and Services (CANCELLED) IC 025. US 039. G & S: SHORTS AND KNIT SHIRTS. FIRST USE: 19850705. FIRST USE IN COMMERCE: 19850705
Mark Drawing Code (5) WORDS, LETTERS, AND/OR NUMBERS IN STYLIZED FORM
Serial Number 73611066
Filing Date July 24, 1986
Current Filing Basis 1A
Original Filing Basis 1A
Published for Opposition June 2, 1987
Registration Number 1454358
Registration Date August 25, 1987
Owner (REGISTRANT) C. R. ANTHONY COMPANY CORPORATION OKLAHOMA 701 NORTH BROADWAY OKLAHOMA CITY OKLAHOMA 73125
Assignment Recorded ASSIGNMENT RECORDED
Attorney of Record ROBERT M. HESSIN
Prior Registrations 1377292
Description of Mark THE MARK CONSISTS OF “ATB” PLUS DESIGN.
Type of Mark TRADEMARK
Register PRINCIPAL
Live/Dead Indicator DEAD
Cancellation Date February 28, 1994

Mark Image

Word Mark ATB
Goods and Services (CANCELLED) IC 025. US 039. G & S: Pants and Shirts. FIRST USE: 19791001. FIRST USE IN COMMERCE: 19791001
Mark Drawing Code (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS
Design Search Code 01.05.01 – Sun, rising or setting (partially exposed or partially obstructed); Sunrise
06.01.04 – Mountains (landscapes); Scenery with mountains
06.09.25 – Cemeteries
18.01.03 – Buggy, horse drawn; Carriages, horsedrawn (front and back wheels); Stage coaches and other animal-drawn vehicles with four or more wheels
18.01.04 – Wagon Trains
Serial Number 73266361
Filing Date June 16, 1980
Current Filing Basis 1A
Original Filing Basis 1A
Published for Opposition July 13, 1982
Registration Number 1211638
Registration Date October 5, 1982
Owner (REGISTRANT) C. R. Anthony Co. CORPORATION OKLAHOMA P.O. Box 25725 Oklahoma City OKLAHOMA 73125
Assignment Recorded ASSIGNMENT RECORDED
Attorney of Record ROBERT M. HESSIN
Description of Mark The stippling shown in the mark on the drawing is a feature of the mark and does not indicate the color.
Type of Mark TRADEMARK
Register PRINCIPAL
Affidavit Text SECT 15. SECT 8 (6-YR).
Live/Dead Indicator DEAD
Cancellation Date July 12, 2003

Mark Image

Word Mark ATB
Goods and Services (CANCELLED) IC 025. US 039. G & S: Shirts and Pants. FIRST USE: 19770211. FIRST USE IN COMMERCE: 19770211
Mark Drawing Code (5) WORDS, LETTERS, AND/OR NUMBERS IN STYLIZED FORM
Serial Number 73117054
Filing Date February 25, 1977
Current Filing Basis 1A
Original Filing Basis 1A
Published for Opposition August 25, 1981
Registration Number 1178224
Registration Date November 17, 1981
Owner (REGISTRANT) C. R. ANTHONY CO. CORPORATION OKLAHOMA P. O. BOX 25725 OKLAHOMA CITY OKLAHOMA 73102
Assignment Recorded ASSIGNMENT RECORDED
Attorney of Record ROBERT M. HESSIN
Description of Mark The mark consists of the letters “ATB” in stylized form.
Type of Mark TRADEMARK
Register PRINCIPAL
Affidavit Text SECT 15. SECT 8 (6-YR).
Live/Dead Indicator DEAD
Cancellation Date August 24, 2002

ATB’s Registration Certificate:

From the FTC:

Detail Information

RN Type: RN
RN Number: 25488
Legal Name: C R ANTHONY COMPANY D
Company Name: ATHONYS
Business Type: IMPORTER,WHOLESALER,MANUFACTURING
Address Line 1: 701 N BROADWAY
City: OKLAHOMA CITY
State Code: OK
Zip: 73160
Product Line:

Authentic Western ATB shirts available for sale at Vintrowear.com:

Beige with light blue and white window-pane plaid Authentic Western ATB vintage mens western shirt. Kane-M pearl snaps. Tag size: 34/35.

Blue and white gingham Authentic Western ATB vintage mens western shirt, short-sleeved.  Kane-M pearl snaps.  Size: Medium.

What’s in a label? The Genealogy of MWG

July 5, 2011 § Leave a comment

History of MWG:

MWG was founded in 1928 as a workwear manufacturer for the western rural and industrial farming population.  They unionized in 1947 (UNITE Local 459).  Purchased their plant in Winnipeg in 1978.  In 1990 they began manufacturing flame-resistant protective clothing.  They are quite proud about their machinery and their safety record. Not sure if they’re still making western shirts since Sears Canada seems to be sold out.

The MWG Trademark:

Mark Image

Word Mark MWG
Goods and Services IC 025. US 039. G & S: shirts; outerwear; namely, jackets, shells, parkas, ski-suits, snowsuits, sport coats and blazers; activewear; namely, shorts, T-shirts, undershirts, singlets, tank tops, sweat pants, sweat shirts, track suits, warm-up suits, rugby pants and casual trousers; and headwear; namely, hats, caps, toques, headbands and scarves; all of the foregoing for men, women, youth and children. FIRST USE: 19800000. FIRST USE IN COMMERCE: 19800000
Mark Drawing Code (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS
Design Search Code 05.03.03 – Maple leaf
Serial Number 74254176
Filing Date March 10, 1992
Current Filing Basis 1A;44E
Original Filing Basis 1A;44D
Published for Opposition September 14, 1993
Registration Number 1809260
Registration Date December 7, 1993
Owner (REGISTRANT) MWG Apparel Corp. CORPORATION CANADA 1147 Notre Dame Avenue Winnipeg, Manitoba CANADA R3E 3G1
Attorney of Record Kirk M. Hudson
Priority Date December 11, 1991
Description of Mark The drawing is lined for the color red and color is claimed as a feature of the mark.
Type of Mark TRADEMARK
Register PRINCIPAL
Affidavit Text SECT 15. SECT 8 (6-YR). SECTION 8(10-YR) 20030726.
Renewal 1ST RENEWAL 20030726
Live/Dead Indicator LIVE

MWG Registration Certificate:

CANADIAN TRADE-MARK DATA

*** Note Data on trade-marks is shown in the official language in which it was submitted.

The database was last updated on: 2011-06-28

EXPUNGED
1981-08-05
1983-12-23
1999-08-18

REGISTRANT:
MWG APPAREL CORP.,
1147 NOTRE DAME AVENUE,
WINNIPEG,
R3E 3G1
MANITOBA

REPRESENTATIVE FOR SERVICE:
RONALD S. ADE
102 – 1015 WILKES AVENUE
WINNIPEG
MANITOBA R3P 2R8

TRADE-MARK:
MWG & DESIGN

MARK DESCRIPTIVE REFERENCE:
MWG & DESIGN

INDEX HEADINGS:
MWG

WG (MWG)

VIENNA INFORMATION:

Code Description
26.4.2 Rectangles

WARES:
(1) Clothing, namely, shirts, western shirts, pants, jeans, jackets, parkas, and carcoats.

CLAIMS:
Used in CANADA since at least as early as 1975.

ASSOCIATED MARKS:

TMA410,846
ACTION DATE BF COMMENTS
Filed 1981-08-05
Registered 1983-12-23
Renewal Notice Sent 1999-01-20
Expunged – Failure to Renew 1999-08-18

CANADIAN TRADE-MARK DATA

*** Note Data on trade-marks is shown in the official language in which it was submitted.

The database was last updated on: 2011-06-28

REGISTERED
1991-12-12
1992-11-25
1993-04-09

REGISTRANT:
MWG APPAREL CORP.,
1147 NOTRE DAME AVENUE,
WINNIPEG,
R3E 3G1
MANITOBA

REPRESENTATIVE FOR SERVICE:
RONALD S. ADE
102 – 1015 WILKES AVENUE
WINNIPEG
MANITOBA R3P 2R8

TRADE-MARK:
MWG & DESIGN

MARK DESCRIPTIVE REFERENCE:
MWG & DESIGN

DISCLAIMER TEXT:
The right to the exclusive use of the eleven-point maple leaf is disclaimed apart from the trade-mark.

INDEX HEADINGS:
MWG

VIENNA INFORMATION:

Code Description
5.3.4 Vine leaves (except 5.3.19), plane leaves, maple leaves
5.3.14 One leaf
5.3.50 11-pointed Canadian maple leaf (leaves)
29.1.1 Red, pink, orange

COLOUR CLAIM:
The red color of the maple leaf is an important feature of the mark and the color red is claimed as a distinctive feature of this trade mark.

WARES:
(1) Men’s, women’s, youths’ and children’s shirts, outerwear, namely, jackets, shells, parkas, ski or snow suits, sport coats and blazers, activewear, namely, shorts, T-shirts, undershirts, singlets, tank tops, sweatpants, sweatshirts, track suits, warmup suits, rugby pants and casual trousers, headwear, namely, hats, caps, toques and headbands, and scarves.

CLAIMS:
Used in CANADA since at least as early as 1980.

ASSOCIATED MARKS:

TMA552,364
ACTION DATE BF COMMENTS
Filed 1991-12-12
Created 1991-12-12
Search Recorded 1992-03-12
Correspondence Created 1992-04-23
Approved 1992-07-16
Advertised 1992-11-25 Vol.39 Issue 1987
Allowance Notice Sent 1993-02-19 1993-08-19
Allowed 1993-02-19
Registered 1993-04-09
Rep for Service Name Change 2000-10-10
Rep for Service Name Change 2004-01-07
Rep for Service Changed 2007-11-19 From: 8069 To: 5774 / Voir Preuve au dossier/See evidence on File No. 695218
Renewed 2008-04-09 DP:2008/01/25 RD:2008/01/24 RR:(5774) RONALD S. ADE

MWG shirt available for sale at Vintrowear.com:

Light blue MWG vintage mens western shirt embroidered with horseshoes and feathers. Rau Klikit pearl snaps. Made in Canada. No tears or stains, near perfect condition.

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