What’s in a label? The Genealogy of Campus Rugged Country

August 7, 2011 § Leave a comment

Campus Rugged Country at Vintrowear.com

History of Campus Rugged Country:

In 1922, Samuel S. Kaufman and Loren Bertram Weber opened a sweater jobbing office called the Pontiac Knitting Mills in Cleveland, Ohio.

Weber, incidentally was born in 1895, in Zanesville, Ohio.  (His father was Austrian, his mother was born in the U.S.)  In 1917, at the time he registered for the draft, he was employed by the Erie Something Company (handwriting on draft card illegible – starts with D.)  In 1921 he married Dorothy Schlesinger.  Samuel S. Kaufman was born in 1898, in Bellefoutaine, Ohio.  In 1928 he married Helene Mansbach in New York City.  (Mansbach, born in 1905, was a member of the 1924 graduating class of Cherry Lawn School, which, founded in 1915, was one of the first co-ed boarding schools in the country.)*

International Shoe Company

International Shoe Company, photo from 10footers blog

By 1926, Pontiac Knitting Mills had been renamed Campus Sweater Company, and it went on to become one of the nation’s largest manufacturer of men’s casual clothing.  In 1968 Campus was acquired by a company that was then known as Interco, based in St. Louis.  Originally named International Shoe Company, it was formed by the merger of Roberts, Johnson & Rand Shoe Company and Peters Shoe Company in 1911.  “Roberts, Johnson & Rand Shoe Company, a footwear jobber based in St. Louis, was established by Jackson Johnson, Oscar Johnson, Edgar E. Rand and John C. Roberts in 1898, while Peters Shoe Company, a manufacturer and wholesaler of footwear, was promoted by Henry W. Peters in 1836”  (Data Monitor Business Information Center: Furniture Brands International Inc: Company Profile, May 2007.)  In 1953 ISC acquired Florsheim Shoe Co., a Chicago-based shoe manufacturer founded in 1892, by Milton Florsheim, son of a shoemaker (Encyclopedia of Chicago).

Following the purchase of other retail and apparel companies in the 1960’s, ISC’s name changed to Interco to reflect this diversification.  Other acquisitions included:

  • P.N. Hirsch and Company, an operator of junior department stores in the Midwest (1964)
  • Cowden Manufacturing Company of Lexington, Kentucky, a manufacturer of men’s and boy’s clothing (1964)
  • Central Hardware Company (1966)
  • Shainberg Stores (1967)
  • Fine’s Men’s Shops (1969)
  • The Biltwell Company (1969)
  • Eagle Family Discount Stores (1970)
  • Golde’s Department Stores (1971)
  • Big Yank Corporation (1972)
  • Standard Sportswear (1972)
  • Devon Apparel (1974)
  • United Shirt Distributors (1974)
  • College-Town (1974)
  • Sidney Gould (1975)
  • Queen Casuals (1976)
  • Londontown Corporation (1976)
  • Stuffed Shirt/Stuffed Jeans (1976)
  • Sky City Stores (1977)
  • International Hat Company (1978)
  • Albert’s (1978)

While Campus had become a division of Interco, they still retained some of their autonomy. “Weber and Kaufman retained the titles of chairman and president, respectively, of Campus Sweater. The Campus trademark was first filed Dec. 8, 1970.  By the early 1970s the company had grown to include 18 plants and 5,000 employees. There was a New York office, 5 plants in PA, and 13 in the South, including a main distribution center in Chester, SC. Both Kaufman and Weber retired in the mid-1970s. By 1978 the company had outlets or factories in 19 cities and accounts with most of the major department stores in the country” (Encyclopedia of Cleveland History).  Weber died in 1978 in Shaker Heights, Cuyahoga, Ohio.  The Rugged Country trademark was filed shortly after, on March 20, 1978.  Samuel Kaufman died in 1980 in Cleveland.  In 1982 the Cleveland headquarters was closed, its functions absorbed by the New York and Chester locations.  Kaufman’s wife Helene died in 1988.

In the 1980s, Interco branched out into the furniture business with the acquisitions of Ethan Allen and Broyhill.  In the late 80s and early 90s, they sold off many of their operating companies, and entered bankruptcy in 1991.  “By 1992, INTERCO had four primary operating companies: Florsheim and Converse in footwear manufacturing, and Broyhill and Lane in furniture manufacturing. The company later decided to focus on the furniture business and distributed all of its interest in Florsheim and Converse to its shareholders in 1994, ending nearly 160 years in the footwear manufacturing business” (Data Monitor).  In 1995 they changed their name to Furniture Brands International to reflect their focus on, well, furniture.  Thus the tale of this many-tentacled clothing and shoe hydra came to an end.

Works Cited:

Encyclopedia of Cleveland History

Vintage Fashion Guild

The Cool History of Cleveland

Wall Street’s Greatest Accomplishments, from ‘Dismantling The Middle Class’ by D. Barlett & J. Steele (1992)

10footers: History of Shoemaker

*Ancestry.com (Biographical data on Weber and Kaufman came from best guesses based on Ancestry.com research)

From the FTC:

RN Type: WPL
RN Number: 7720
Legal Name: CAMPUS SWEATER & SPORTSWEAR CO
Company Name: CAMPUS SWEATER & SPORTSWEAR CO
Business Type: IMPORTER,WHOLESALER,MANUFACTURING
Address Line 1: MACK CENTRE DR.
City: PARAMUS
State Code: OH
Zip: 07652

The Campus Rugged Country Trademark:

Mark Image

Word Mark CAMPUS
Goods and Services (EXPIRED) IC 025. US 039. G & S: SWEATERS, SWEATER SHIRTS, DRESS SHIRT, SPORT SHIRTS, KNIT SHIRTS, ATHLETIC SHIRTS, CLOTH AND LEATHER JACKETS, SPORT COATS, SUITS, JUMPSUITS, VEST SUITS, ALL WEATHER COATS, RAINCOATS, SLACKS, WALK SHORTS, ROBES, PAJAMAS, BOXER SHORTS, BATHING TRUNKS, AND T-SHIRTS. FIRST USE: 19701026. FIRST USE IN COMMERCE: 19701026
Mark Drawing Code (5) WORDS, LETTERS, AND/OR NUMBERS IN STYLIZED FORM
Serial Number 72378168
Filing Date December 8, 1970
Current Filing Basis 1A
Original Filing Basis 1A
Change In Registration CHANGE IN REGISTRATION HAS OCCURRED
Registration Number 0925567
Registration Date December 14, 1971
Owner (REGISTRANT) CAMPUS SWEATER & SPORTSWEAR COMPANY DBA CAMPUS SWEATER & SPORTSWEAR CO., CAMPUS SWEATER COMPANY, THE CAMPUS SWEATER COMPANY, AND CAMPUS CORPORATION OHIO 3955 EUCLID AVE. CLEVELAND OHIO 44115(LAST LISTED OWNER) SAMSONS INC. CORPORATION ASSIGNEE OF NORTH CAROLINA 15 WEST 34TH STREET NEW YORK NEW YORK 100013060
Assignment Recorded ASSIGNMENT RECORDED
Prior Registrations 0189503;0739796;AND OTHERS
Type of Mark TRADEMARK
Register PRINCIPAL
Affidavit Text SECT 15. SECT 8 (6-YR).
Renewal 1ST RENEWAL 19911114
Live/Dead Indicator DEAD

Typed Drawing


Word Mark CAMPUS
Goods and Services (CANCELLED) IC 042. US 101. G & S: RETAIL CLOTHING STORE SERVICES. FIRST USE: 19791119. FIRST USE IN COMMERCE: 19791119
Mark Drawing Code (1) TYPED DRAWING
Serial Number 73831070
Filing Date October 13, 1989
Current Filing Basis 1A
Original Filing Basis 1A
Published for Opposition February 27, 1990
Registration Number 1597942
Registration Date May 22, 1990
Owner (REGISTRANT) INTERCO INCORPORATED DBA CAMPUS CORPORATION DELAWARE 101 SOUTH HANLEY ROAD ST. LOUIS MISSOURI 63105
Assignment Recorded ASSIGNMENT RECORDED
Attorney of Record JOHN T. ROGERS
Prior Registrations 1211658;AND OTHERS
Type of Mark SERVICE MARK
Register PRINCIPAL
Live/Dead Indicator DEAD
Cancellation Date November 25, 1996

Typed Drawing


Word Mark RUGGED COUNTRY
Goods and Services (CANCELLED) IC 025. US 039. G & S: MEN’S AND BOYS’ SHIRTS, SWEATERS, JEANS, JACKETS, SKI JACKETS, PARKAS, SPORT JACKETS AND COATS. FIRST USE: 19770601. FIRST USE IN COMMERCE: 19770601
Mark Drawing Code (1) TYPED DRAWING
Serial Number 73541711
Filing Date June 6, 1985
Current Filing Basis 1A
Original Filing Basis 1A
Published for Opposition September 10, 1985
Registration Number 1371468
Registration Date November 19, 1985
Owner (REGISTRANT) INTERCO INCORPORATED CORPORATION DELAWARE TEN BROADWAY ST. LOUIS MISSOURI 63102(LAST LISTED OWNER) SAMSON INC. CORPORATION ASSIGNEE OF NORTH CAROLINA 15 WEST 34TH STREET NEW YORK NEW YORK
Assignment Recorded ASSIGNMENT RECORDED
Attorney of Record DONALD J. FITZPATRICK
Type of Mark TRADEMARK
Register PRINCIPAL
Affidavit Text SECT 15. SECT 8 (6-YR).
Live/Dead Indicator DEAD
Cancellation Date August 26, 2006

Typed Drawing


Word Mark RUGGED COUNTRY
Goods and Services (CANCELLED) IC 025. US 039. G & S: MEN’S AND BOYS’ KNIT SHIRTS, SWEATERS, WOVEN SHIRTS, JEANS, JACKETS, SKI JACKETS, PARKAS, SPORT JACKETS AND COATS. FIRST USE: 19770601. FIRST USE IN COMMERCE: 19770601
Mark Drawing Code (1) TYPED DRAWING
Serial Number 73162891
Filing Date March 20, 1978
Current Filing Basis 1A
Original Filing Basis 1A
Registration Number 1117333
Registration Date May 1, 1979
Owner (REGISTRANT) INTERCO INCORPORATED CORPORATION DELAWARE 10 BROADWAY ST. LOUIS MISSOURI 63102
Disclaimer NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE “RUGGED” APART FROM THE MARK AS SHOWN
Type of Mark TRADEMARK
Register PRINCIPAL
Live/Dead Indicator DEAD
Cancellation Date November 1, 1985

Registration Certificate:

Campus Registration Certificate

Campus Rugged Country shirt available for sale at Vintrowear.com:

Off-White Campus Rugged Country vintage men’s western shirt with red plaid yoke and pocket flaps.  Pearl Rau Kilkit snaps.  Size Large.  Item #206

Campus Rugged Country at Vintrowear.com Campus Rugged Country at Vintrowear.com

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What’s in a label? The Genealogy of Blue Marlin

August 1, 2011 § Leave a comment

History of Blue Marlin:

It’s hard to know if this company is still in existence or not.  It’s clearly not vintage (depending on when you were born), but it is vintage-esque.  According to their website, which is not really a website just a nice-looking facade, they were founded in 1994 and acquired by “Concept One Accessories” in 2010.  Specializing in Negro League baseball caps, they were all the rage with the celebrities in the late 90’s, and then apparently had a melt-down.  Yelp commenters tell the sordid tale.  Clearly they had some kind of Come to Jesus moment, and somehow got a bit reinvented.  Here’s some fun facts about Blue Marlin from Concept One’s press release about the acquisition:

In 1996, Blue Marlin introduced sportswear collections including the now classic zip-front “New York,” “Brooklyn,” and “Havana” jackets. Throughout the late ’90’s, consumer awareness grew as a result of increased media coverage and a strong celebrity fan base including Bono and Bruce Springsteen. Waiting lists developed, while prices in the secondary market for popular hat styles topped $100.

From the FTC:

RN Type: RN
RN Number: 93760
Legal Name: BLUE MARLIN
Company Name: BLUE MARLIN
Business Type: WHOLESALER,DISTRIBUTOR,RETAILER,JOBBER
Address Line 1: 625 2ND STREET, SUITE 105
City: SAN FRANCISCO
State Code: CA
Zip: 94107

The Blue Marlin Trademark:

Goods and Services (ABANDONED) IC 018. US 001 002 003 022 041. G & S: Leather key fobs, leather backpacks and satchels, handbags, coin purses, coin purses, tote bags, beach bags, book bags, carry-on bags, duffel bags, shoulder bags, and travel bags
(ABANDONED) IC 025. US 022 039. G & S: Clothing, namely, hats, caps, dresses, jackets, jeans, jogging suits, warm-up suits, lounge wear, nightshirts, sweaters, vests, halter tops, shirts, undershirts, t-shirts, sweatshirts, shorts, gym shorts, sweat shorts, sweat pants, trousers, khakis, and woven shirts
Mark Drawing Code (2) DESIGN ONLY
Design Search Code 01.01.10 – Stars, three or more; Three or more stars
01.01.13 – Stars – multiple stars with five points
03.19.07 – Sea horse
Serial Number 78423274
Filing Date May 21, 2004
Current Filing Basis 1B
Original Filing Basis 1B
Published for Opposition April 12, 2005
Owner (APPLICANT) Blue Marlin Corporation CORPORATION CALIFORNIA 299 Kansas Street San Francisco CALIFORNIA 94103
Attorney of Record Jennifer Lee Taylor
Description of Mark The mark consists of a lion figure with its tail forming a circle standing to the left of five stars where three stars are over two stars.
Type of Mark TRADEMARK
Register PRINCIPAL
Live/Dead Indicator DEAD
Abandonment Date July 6, 2006

Word Mark BLUE MARLIN
Goods and Services IC 025. US 022 039. G & S: VINTAGE STYLE SPORTS CLOTHING, NAMELY, HATS, CAPS, DRESSES, JACKETS, JEANS, JOGGING SUITS, WARM-UP SUITS, LOUNGE WEAR, NIGHTSHIRTS, SWEATERS, VESTS, HALTER TOPS, SHIRTS, UNDERSHIRTS, T-SHIRTS, SWEATSHIRTS, SHORTS, GYM SHORTS, SWEAT SHORTS, SWEAT PANTS, TROUSERS. FIRST USE: 19941000. FIRST USE IN COMMERCE: 19941000
Mark Drawing Code (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS
Design Search Code 26.01.21 – Circles that are totally or partially shaded.
Serial Number 75848542
Filing Date November 15, 1999
Current Filing Basis 1A
Original Filing Basis 1A
Published for Opposition September 5, 2000
Registration Number 2408486
Registration Date November 28, 2000
Owner (REGISTRANT) Blue Marlin CORPORATION CALIFORNIA 299 KANSAS STREET San Francisco CALIFORNIA 94103
(LAST LISTED OWNER) CONCEPT SIX LLC DBA BLUE MARLIN LIMITED LIABILITY COMPANY NEW YORK 119 WEST 40TH STREET 3RD FLOOR NEW YORK NEW YORK 10018
Assignment Recorded ASSIGNMENT RECORDED
Attorney of Record Jeffrey Dweck
Description of Mark The mark is lined for the color blue.
Type of Mark TRADEMARK
Register PRINCIPAL
Affidavit Text SECT 8 (6-YR). SECTION 8(10-YR) 20100724.
Renewal 1ST RENEWAL 20100724
Live/Dead Indicator LIVE

Word Mark BLUE MARLIN
Goods and Services (ABANDONED) IC 025. US 022 039. G & S: clothing for use by men, women and children, namely anoraks; aprons; ascots; babushkas; bandanas; bathing suits; bathrobes; belts; blazers; blouses; blousons; bodysuits; boleros; boots; boxer shorts; brassieres; briefs; baby buntings; caftans; camisoles; capes; caps; cardigans; chemises; clogs; cloth diapers; fur ocats; suit coats; top coats; corselets; culottes; dresses; earmuffs; galoshes; garter belts; girdles; gloves; nightgowns; halter tops; hats; headbands; hosiery; jackets; jeans; jogging suits; jumpers; jumpsuits; kerchiefs; kimonos; leggings; leotards; loungewear; mittens; moccasins; mufflers; neckerchiefs; neckties; neckwear; negligees; nightshirts; overalls; overcoats; overshoes; pajamas; panties; pantsuits; pantyhose; parkas; pedal pushers; peignoirs; pinafores; playsuits; pocket squares; ponchos; pullovers; raincoats; sandals; scarves; shawls; shirts; shorts; undershirts; shoes; gym shorts; sweat shorts; skirts; ski suits; slacks; snowsuits; socks; sport coats; sprot shirts; stockings; stoles; suits; suspenders; sweat pants; sweat shirts; sweaters; T-shirts; trousers; tuxedos; underpants; vests; vested suits; and warm-up suits. FIRST USE IN COMMERCE: 19940510
Mark Drawing Code (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS
Design Search Code 26.01.02 – Circles, plain single line; Plain single line circles
Serial Number 75046267
Filing Date January 22, 1996
Current Filing Basis 1A
Original Filing Basis 1A
Owner (APPLICANT) Blue Marlin CORPORATION CALIFORNIA 625 2nd St. Ste 105 San Francisco CALIFORNIA 94107
Type of Mark TRADEMARK
Register PRINCIPAL
Live/Dead Indicator DEAD
Abandonment Date December 24, 1996

Blue Marlin shirt available for sale at Vintrowear.com:

While not vintage, I have to admit I scooped this one up in the net when I was buying my inventory, just because it reminded me of my cat, Lebowski!

Gray “Blue Marlin Original” vintage mens western shirt with yellow “Leones” embroidery and the signature lion head and five star motif on the back.  Front has yellow top-stitching on the yoke seams and placket, Cric Crac pearl snaps, and arched-point flap pockets.  Size XL.  Item #142.

What’s in a label? The Genealogy of Authentic Western Youngbloods

July 26, 2011 § Leave a comment

History of Authentic Western Youngbloods:

If it’s on the internet, it must be true, right?

The history of the Youngbloods brand (the only one I could find for free without actually having to get up from my desk) came from this weird little website: Funding Universe.  I also found some dates ‘n stuff at Businessweek.

The Authentic Western Youngbloods brand was owned by Hampton Industries, a dress shirt manufacturer founded in 1925 as The Hampton Shirt Company in North Carolina by one “L. Hampton,” according to an obscure and possibly inaccurate website.  By the end of the 1920’s, the company had swelled to approximately 200 employees, focusing on selling its own brand shirts to local retailers.  At the same time, however, Hampton began to license other brands as a way to expand its business.  Following the stock market crash of 1929, Hampton Shirt Company was forced to lay off most of its employees, and survived the Great Depression with a skeleton crew.  World War II and the post-war era saw its fortunes improve as it acquired contracts with the US Armed Forces to manufacture millions of cotton uniform shirts in regulation colors.  Hampton’s workforce expanded overnight (I’m guessing they were staffed by Rosie the Riveter & Friends), and through round-the-clock shifts they were able to meet their government contract deadlines.  In the 1950’s Hampton expanded into sport shirts and work shirts, but the ubiquitous white dress shirts remained their mainstay.  Their one nod to the changing times of the heady 1960’s was that they began to produce dress shirts in different colors: blue, pink, yellow, and beige.  Far out, man.  In May 1973 they changed their name to Hampton Industries and began building ultra-modern factories and what-not using all kinds of fancy new technology.  They had some layoffs in the 80’s and 90’s, but hung in there.  They got squeezed in the mid 90’s and started manufacturing abroad.  As far as I can tell, they seem to still be alive and kicking as of today.  They were sold in 2001 to …?  I dunno who they were sold to.  I guess to a bunch of stockholders.

What’s interesting is that on the Encyclopedia of Southern Jewish Communities website, it says that the founder of the Hampton Shirt Company was Sam Fuchs, a hard-working Polish immigrant, not the mysterious “L. Hampton.”

Sam Fuchs, a Polish immigrant, started working in the garment trade soon after arriving in New York.  In 1925, he started the Hampton Shirt Company with two other partners.  After a few years, Fuchs and his partners moved the factory from New York to Allentown, Pennsylvania.  In 1935, the Hampton Shirt Company bought the Kinston Shirt Company, and Fuchs began commuting to Kinston from New York.  In 1939, the company sold its northern factories and Fuchs moved to Kinston with his family.  Fuchs’ daughter Pearl married Sol Schechter, and the couple moved to Kinston and purchased the Lenoir Shirt Company.  In 1946, the Fuchs family started Samsons, Inc., which was owned equally by Sam Fuchs’ five children.  Samsons merged with Hampton Shirt Company in 1963; the company later went public as Hampton Industries.  Sol Schechter remained president of the company until 1994.

According to Hampton’s 2001 10-K, Hampton Industries was a family affair:

“All of the Executive Officers …  are related family members. Steven Fuchs is the son of David Fuchs, and Roger Eichel is David Fuchs’ son-in-law.  David Fuchs has held his current executive position in excess of five years. Steven Fuchs was elected to his present position in January 1996. From 1993 to January 1996, Steven Fuchs was the President of Hampton Shirt Co. (a subsidiary). Prior to 1993, he held various positions with the Company. Roger Eichel was elected to his present position in May 1993, and prior thereto, he was Secretary of the Company….David Fuchs, Steven Fuchs and Roger Eichel are also Directors of the Company.”

Sol Schechter died in 2005Other Fuchs’s also went on to illustrious things.

Here’s a neat little tidbit from the 5/28/11 NYT: Steven Fuchs, former president of Hampton Industries until 2001 when it was sold, married his partner of 26 years, Brian Lancaster, in Connecticut this past spring.  Steven “is the son of Sarah Jane Fuchs and David Fuchs, who retired as the chief executive of Hampton Industries. His parents live in New York.”  Aren’t they cute?

Steven Fuchs and Brian Lancaster

Speaking of family, I happened to find a Youngbloods western shirt in my dad’s closet this past week went I went on an only mildly successful shirt raid during my Montana visit.  He wouldn’t part with it.  Good thing I’ve already got one in the Vintrowear inventory.

The Authentic Western Youngbloods Trademark:

The Youngbloods trademark was first filed in 1972.

Typed Drawing


Word Mark YOUNGBLOODS
Goods and Services (EXPIRED) IC 025. US 039. G & S: MEN’S, BOYS’, LADIES’ AND GIRLS’ PANTS. FIRST USE: 19711208. FIRST USE IN COMMERCE: 19711208
Mark Drawing Code (1) TYPED DRAWING
Serial Number 72414159
Filing Date January 31, 1972
Current Filing Basis 1A
Original Filing Basis 1A
Registration Number 0956981
Registration Date April 10, 1973
Owner (REGISTRANT) YOUNGBLOODS, INC. CORPORATION DELAWARE P.O. BOX 614 KINSTON NORTH CAROLINA(LAST LISTED OWNER) HAMPTON INDUSTRIES, INC. CORPORATION ASSIGNEE OF NORTH CAROLINA 2000 GREENVILLE HIGHWAY KINSTON NORTH CAROLINA 28501
Assignment Recorded ASSIGNMENT RECORDED
Type of Mark TRADEMARK
Register PRINCIPAL
Affidavit Text SECT 15. SECT 8 (6-YR).
Renewal 1ST RENEWAL 19930513
Live/Dead Indicator DEAD

Typed Drawing


Word Mark YOUNGBLOODS
Goods and Services (CANCELLED) IC 025. US 039. G & S: MEN’S, BOYS’, LADIES’ AND GIRLS’ SHIRTS, BLOUSES, SWEATERS, JACKETS, PAJAMAS AND ROBES. FIRST USE: 19750718. FIRST USE IN COMMERCE: 19750718
Mark Drawing Code (1) TYPED DRAWING
Serial Number 73247548
Filing Date January 25, 1980
Current Filing Basis 1A
Original Filing Basis 1A
Published for Opposition May 26, 1981
Registration Number 1165650
Registration Date August 18, 1981
Owner (REGISTRANT) HAMPTON INDUSTRIES, INC. CORPORATION NORTH CAROLINA 501 E. CASWELL ST. KINGSTON NORTH CAROLINA 28501
Assignment Recorded ASSIGNMENT RECORDED
Attorney of Record DILLER, RAMIK & WIGHT
Prior Registrations 0956981
Type of Mark TRADEMARK
Register PRINCIPAL
Affidavit Text SECT 15. SECT 8 (6-YR).
Live/Dead Indicator DEAD
Cancellation Date July 20, 2002

From the FTC:

RN Type: RN
RN Number: 49028
Legal Name: HAMPTON INDUSTRIES, INC.
Company Name: HAMPCO APPAREL, INC.
Business Type: IMPORTER,WHOLESALER,MANUFACTURING
Address Line 1: 15 WEST 34TH STREET
City: NEW YORK
State Code: NY
Zip: 10001

Authentic Western Youngbloods shirt available for sale at Vintrowear.com:

Gray with black, pink, and white stripes, Authentic Western Youngbloods vintage mens western shirt.  Gripper pearl snaps.  Single sawtooth pockets.  Cotton poly blend.

What’s in a label? The Genealogy of Bar-M Rancher

July 15, 2011 § 1 Comment

From the Canadian Competition Bureau:

For #00106:

Company Name: PROMOTIONAL IMPORTS LIMITED
Address: 311 WEST 1ST STREET
North Vancouver, British Columbia
Phone Number:
Fax Number:
Business Web site:
Date Issued: 1997-09-25
Date Amended: 1992-07-27

Promotional Imports Limited is either no longer in existence, or no longer at that location, because X-TAL Minerals now calls 311 West 1st Street its home.  And some other mining companies, plus KatWalk Salon & Day Spa, which seems a bit incongruous.  Thus concludes everything our crack research team was able to discover about Bar-M Rancher.

Bar-M Rancher shirt available for sale at Vintrowear.com:

Light blue with blue print Bar-M Rancher vintage mens western shirt.  Pearl snaps and single sawtooth pockets.  Soft cotton poly blend.  Tag size: XL.

What’s in a label? The Genealogy of BKE67

July 12, 2011 § Leave a comment

History of BKE67:

According to the FTC’s registration number database, BKE67 is manufactured by WOR International Inc.  I managed to find precious little on Wor International, besides the fact that their president is Hsu Wei Wang, they’ve been known to import from Keelung, China, and they’re in the wholesale apparel industry.  However, after paging through tens of Google pages for things made by BKE67 that people are selling secondhand, I finally realized the sellers kept mentioning “The Buckle.”  Lightbulb!  Duh.  The Buckle is a chain of 400 or so clothing stores, and lookit their logo:

Look familiar?  I get the picture.  Their website helpfully explains who they are:

The Buckle, Inc. (NYSE: BKE) is a leading retailer of medium to better–priced casual apparel, footwear and accessories for fashion–conscious young men and women. The Company currently operates over 400 stores in 41 states, under the names Buckle and The Buckle.

Buckle markets a wide selection of brand names and private label casual apparel, including denims, other casual bottoms, tops, sportswear, outerwear, accessories and footwear. The Company emphasizes personalized attention to its guests (customers) and provides individual customer services such as free alterations, layaways, and a frequent shopper program.

And even gives their history!

Buckle began as a men’s clothing store in 1948 in Kearney, Nebraska. The first store was founded by David Hirschfeld and operated under the name “Mills Clothing”. His son Dan took over the operations in 1965 and has been a leader in the company since. In 1967 a second store was purchased and operated under the name “Brass Buckle”. At that point the company began selling more casual men’s clothing and by the early 1970’s Brass Buckle had developed into a denim based store. In 1977 the company introduced women’s apparel and has since evolved into the store you shop today. Brass Buckle changed its’ name in 1991 to The Buckle and in 1992 the company went public on the NASDAQ and traded as BKLE. In 1997 The Buckle moved to the New York Stock Exchange where it now trades under the symbol BKE.

Trades under the symbol BKE.  And I call myself a librarian, jeesh.  I shoulda checked there first.  How did I miss them?  In March of last year, Forbes called The Buckle “recession-proof.”  And yet another lightbulb moment!  The 67 part of BKE67 must be the year Buckle became part of their name.

Kearney of Kearney, Nebraska, incidentally, was named after the nearby Ft. Kearny, which was itself named after Colonel Stephen Watts Kearny, a United States Army officer who served in the War of 1812 and the Mexican-American War, and ended his career as the governor of California.  Ft. Kearney served as a waystation for pioneers seeking sojourn on their way to California and Oregon.  In the late 1870’s, Kearney residents in a fit of optimism raised funds to erect a cotton mill, possibly the namesake of Mills Clothing, founded about 150 years later.  Mills Clothing obviously did much better than the mill itself, which barely lasted a decade.

From the FTC:

RN Type: RN
RN Number: 75889
Legal Name: WOR INTERNATIONAL INC.
Company Name: WOR INTERNATIONAL INC.
Business Type: IMPORTER,WHOLESALER
Address Line 1: 139 N. LAMER STREET
City: BURBANK
State Code: CA
Zip: 91506
Phone: 999-999 9999 Ext:
Fax: 999-999 9999
Product Line:

The BKE67 Trademark:

I haven’t been able to track down the BKE trademark, but I did find information on The Buckle:

Typed Drawing


Word Mark THE BUCKLE
Goods and Services IC 042. US 101. G & S: retail clothing store services. FIRST USE: 19900200. FIRST USE IN COMMERCE: 19900200
Mark Drawing Code (1) TYPED DRAWING
Serial Number 74254027
Filing Date March 10, 1992
Current Filing Basis 1A
Original Filing Basis 1A
Published for Opposition August 25, 1992
Registration Number 1733841
Registration Date November 17, 1992
Owner (REGISTRANT) Buckle, Inc., The CORPORATION NEBRASKA 2407 West 24th Street Kearney NEBRASKA 68847(LAST LISTED OWNER) BUCKLE BRANDS, INC. CORPORATION NEBRASKA 2407 W. 24TH ST. KEARNEY NEBRASKA 68845
Assignment Recorded ASSIGNMENT RECORDED
Attorney of Record Wade Kerrigan
Prior Registrations 1474616;1536476
Type of Mark SERVICE MARK
Register PRINCIPAL
Affidavit Text SECT 15. SECT 8 (6-YR). SECTION 8(10-YR) 20030311.
Renewal 1ST RENEWAL 20030311
Live/Dead Indicator LIVE\

Mark Image

Word Mark BUCKLE
Goods and Services IC 035. US 100 101 102. G & S: Retail store services featuring clothing, footwear and accessories; and providing purchasing information concerning clothing, footwear and accessories. FIRST USE: 20020606. FIRST USE IN COMMERCE: 20020606IC 045. US 100 101. G & S: Web site providing fashion advice and information concerning clothing, footwear and accessories. FIRST USE: 20020606. FIRST USE IN COMMERCE: 20020606
Mark Drawing Code (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS
Design Search Code 09.03.13 – Beltbuckles (Belt buckles); Belts, clothing; Belts, Weight lifting; Buckles, belt or shoe; Jump ropes
Trademark Search Facility Classification Code ART-09.03 Clothing
Serial Number 77141233
Filing Date March 27, 2007
Current Filing Basis 1A
Original Filing Basis 1A
Published for Opposition November 4, 2008
Registration Number 3563028
Registration Date January 20, 2009
Owner (REGISTRANT) The Buckle, Inc. CORPORATION NEBRASKA 2407 West 24th Street Kearney NEBRASKA 68845(LAST LISTED OWNER) BUCKLE BRANDS, INC. CORPORATION NEBRASKA 2407 W. 24TH ST. KEARNEY NEBRASKA 68845
Assignment Recorded ASSIGNMENT RECORDED
Attorney of Record Wade Kerrigan
Prior Registrations 1733841;2348237;2444470;2856206;AND OTHERS
Description of Mark Color is not claimed as a feature of the mark. The mark consists of THE WORD “BUCKLE” AND A “BUCKLE” DESIGN.
Type of Mark SERVICE MARK
Register PRINCIPAL
Live/Dead Indicator LIVE

BKE67 shirt available for sale at Vintrowear.com:

Taupe with red flower print and stripes, BKE67 vintage mens western shirt.  Key Day pearl snaps, 100% cotton, made in Korea.  Tag size: Large.  No tears or stains.

What’s in a label? The Genealogy of Big Mac by JC Penney

July 10, 2011 § 42 Comments

History of Big Mac by JC Penney:

James Cash Penney (what a name) was born September 16, 1875 on a farm outside of Hamilton, Caldwell County, Missouri to James Cash Penney, Sr. and Mary Frances (nee Paxton) Penney, the 7th of 12 children.  In 1898 he began working at a small chain of dry goods stores called The Golden Rule.

In 1902, he opened his own Golden Rule clothing store in Kemmerer, Wyoming.  According to that venerable and exclusive source, Vintage Fashion Guild, he partnered at that time with William Henry McManus.  But according to that equally respectable research institution, Wikipedia, he partnered with Guy Johnson and Thomas Callahan to open The Golden Rule, but did not partner with McManus until 1913.  Regardless, achieving success, The Golden Rule moved its headquarters to Salt Lake City either in 1909 or 1913, depending on which source you’re looking at, “to be closer to banks and railroads.”  Around this time Mr. Penney acquired the majority holdings, and they incorporated under the name J.C. Penney Company.  In 1920 they acquired The Crescent Corset Company, their first wholly owned subsidiary.  But most importantly, “In 1922, the company’s oldest active private brand, Big Mac work clothes, was launched.”  Big Mac work wear continues to be produced by JC Penney to this day.

That’s a nice one, don’t you think?

Penneys opens a whole bunch of stores, grows and grows, spawns one Sam Walton in Des Moines, Iowa, in 1940, who went on to found a well-known behemoth in 1962.

James was both a a Freemason and a born-again Christian.  In 1971, James Cash Penney died at the age of 95.  He was buried in Woodlawn Cemetery, in the Bronx in New York City.

Out of respect for their founder, the company adopted the JCPenney logo, which they use to this day:

Wikipedia lead me to these little gems at Southern Methodist University (which is where my grandfather, James Lowell “Bill” Hamilton used to teach): pdfs of The Dynamo, the J.C. Penney Co. newsletters from 1917-1932.  Finding mentions of Big Mac in them proved complicated since they’re not well indexed, and since they are chock-a-block with articles such as “Benefits I Receive From Attending Church,” and tracts on how to be a good J.C. Penney wife, in addition to news about the company, inspirational tips on how to be a better salesman, and charmingly, birth and marriage announcements for Penney employees.

Incidentally, the J.C. Penney Historic District in Kemmerer, Wyoming is now a national landmark.

The Big Mac by JC Penney Trademark:

Mark Image

Word Mark BIG MAC
Goods and Services IC 025. US 039. G & S: Men’s Ready-to-Wear Clothing-Namely, Work Shirts Made of Cotton Goods. FIRST USE: 19220104. FIRST USE IN COMMERCE: 19220104
Mark Drawing Code (5) WORDS, LETTERS, AND/OR NUMBERS IN STYLIZED FORM
Serial Number 71167191
Filing Date July 21, 1922
Current Filing Basis 1A
Original Filing Basis 1A
Registration Number 0164833
Registration Date February 27, 1923
Owner (REGISTRANT) J. C. Penney Company CORPORATION UTAH NO. 370 SEVENTH AVENUE SALT LAKE NEW YORK(LAST LISTED OWNER) J.C. PENNEY PRIVATE BRANDS, INC. CORPORATION BY ASSIGNMENT DELAWARE 6501 LEGACY DRIVE PLANO TEXAS 750243698
Assignment Recorded ASSIGNMENT RECORDED
Attorney of Record ALAN S. LANGER
Type of Mark TRADEMARK
Register PRINCIPAL
Affidavit Text SECTION 8(10-YR) 20030422.
Renewal 4TH RENEWAL 20030422
Live/Dead Indicator LIVE

Registration Statement:

1923 Big Mac Label Specimen:

Big Mac by JC Penney shirt available for sale at Vintrowear.com:

Red, white, and blue plaid Big Mac by JC Penney vintage mens western shirt.  Gripper pearl snaps.  Tag size: Tall LT.  Cotton poly blend.

What’s in a label? The Genealogy of Authentic Western ATB

July 7, 2011 § 5 Comments

History of Authentic Western ATB:

Have you ever started researching something, thinking you’d be lucky to find enough for a two-sentence summary, only to discover there’s enough data out there to write a dissertation?  Authentic Western ATB is one of those.  For a long time I thought the label read “Authentic Western A+B,” so using that as my search terms I wasn’t able to find anything in the trademark database.  But on a whim I typed in “Authentic Western” and lo and behold there it was, and that + was a T.  From there I began poking around for CR Anthony, and thus hit the jackpot.

August 10, 1885 – Charles Ross Anthony was born near Trenton, Gibson County, Tennessee to Zachary Cicero Anthony and Elvira Ann Pennington Anthony.  His father died in 1903 when CR was 8, and his mother died at some point after 1894 (Ancestry.com).  Most biographies refer to CR as an “orphan of Tennessee farmers.”

As a young man, CR began his career in retail by working for the JC Penney Company.

1918 – CR partnered with J.P. Martin to form the Martin Company.

1922 – CR liquidates his shares in the Martin Company

September 1, 1922 – CR opens his own store named in Cushing, OK named the Dixie Store.

1926 – The C.R. Anthony Company incorporates.

1947 – CR changes the name of his stores to “Anthony’s”

1972 – C.R. Anthony Company commemorates its 50th anniversary, with 325 stores.

1972 – CR retires and his son, Guy Anthony, takes over as president.

1972-1980 – Guy serves as president.

1980 – C.R. Anthony Company files a trademark application for ATB

1986 – CR’s grandson Robert “Bob” Anthony becomes the company’s 3rd president.

1988 – Bob runs for his first elected office

1991 – The company files for bankruptcy.

1997 – Stage Stores buys out the Anthony stores, ending a 75-year legacy.

Long story short, I wasn’t able to figure out what ATB stood for.

Works Cited:

Wikipedia

Bob Anthony: For the Record

Encyclopedia of Oklahoma History and Culture

Buyout brings end to C.R. Anthony

The Authentic Western ATB Trademark:

Mark Image

Word Mark ATB AUTHENTIC WESTERN WEAR
Goods and Services (CANCELLED) IC 025. US 039. G & S: western-style pants and shirts. FIRST USE: 19911000. FIRST USE IN COMMERCE: 19911000
Mark Drawing Code (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS
Design Search Code 09.01.13 – Braids; Clotheslines; Rope; Shoe laces; String; Tightropes
24.09.07 – Advertising, banners; Banners
26.17.09 – Bands, curved; Bars, curved; Curved line(s), band(s) or bar(s); Lines, curved
Serial Number 74319746
Filing Date October 5, 1992
Current Filing Basis 1A
Original Filing Basis 1A
Published for Opposition March 2, 1993
Registration Number 1773061
Registration Date May 25, 1993
Owner (REGISTRANT) C.R. ANTHONY COMPANY CORPORATION OKLAHOMA P.O. Box 25725 Oklahoma City OKLAHOMA 73125(LAST LISTED OWNER) SPECIALTY RETAILERS, INC. CORPORATION BY MERGER TEXAS 10201 SOUTH MAIN STREET HOUSTON TEXAS 77025
Assignment Recorded ASSIGNMENT RECORDED
Attorney of Record Gregory W. Carr
Prior Registrations 1248443;1454358;AND OTHERS
Disclaimer NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE “AUTHENTIC WESTERN WEAR” APART FROM THE MARK AS SHOWN
Type of Mark TRADEMARK
Register PRINCIPAL
Affidavit Text SECT 15. SECT 8 (6-YR).
Live/Dead Indicator DEAD
Cancellation Date February 28, 2004

Mark Image

Word Mark ATB
Goods and Services (CANCELLED) IC 025. US 039. G & S: SHORTS AND KNIT SHIRTS. FIRST USE: 19850705. FIRST USE IN COMMERCE: 19850705
Mark Drawing Code (5) WORDS, LETTERS, AND/OR NUMBERS IN STYLIZED FORM
Serial Number 73611066
Filing Date July 24, 1986
Current Filing Basis 1A
Original Filing Basis 1A
Published for Opposition June 2, 1987
Registration Number 1454358
Registration Date August 25, 1987
Owner (REGISTRANT) C. R. ANTHONY COMPANY CORPORATION OKLAHOMA 701 NORTH BROADWAY OKLAHOMA CITY OKLAHOMA 73125
Assignment Recorded ASSIGNMENT RECORDED
Attorney of Record ROBERT M. HESSIN
Prior Registrations 1377292
Description of Mark THE MARK CONSISTS OF “ATB” PLUS DESIGN.
Type of Mark TRADEMARK
Register PRINCIPAL
Live/Dead Indicator DEAD
Cancellation Date February 28, 1994

Mark Image

Word Mark ATB
Goods and Services (CANCELLED) IC 025. US 039. G & S: Pants and Shirts. FIRST USE: 19791001. FIRST USE IN COMMERCE: 19791001
Mark Drawing Code (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS
Design Search Code 01.05.01 – Sun, rising or setting (partially exposed or partially obstructed); Sunrise
06.01.04 – Mountains (landscapes); Scenery with mountains
06.09.25 – Cemeteries
18.01.03 – Buggy, horse drawn; Carriages, horsedrawn (front and back wheels); Stage coaches and other animal-drawn vehicles with four or more wheels
18.01.04 – Wagon Trains
Serial Number 73266361
Filing Date June 16, 1980
Current Filing Basis 1A
Original Filing Basis 1A
Published for Opposition July 13, 1982
Registration Number 1211638
Registration Date October 5, 1982
Owner (REGISTRANT) C. R. Anthony Co. CORPORATION OKLAHOMA P.O. Box 25725 Oklahoma City OKLAHOMA 73125
Assignment Recorded ASSIGNMENT RECORDED
Attorney of Record ROBERT M. HESSIN
Description of Mark The stippling shown in the mark on the drawing is a feature of the mark and does not indicate the color.
Type of Mark TRADEMARK
Register PRINCIPAL
Affidavit Text SECT 15. SECT 8 (6-YR).
Live/Dead Indicator DEAD
Cancellation Date July 12, 2003

Mark Image

Word Mark ATB
Goods and Services (CANCELLED) IC 025. US 039. G & S: Shirts and Pants. FIRST USE: 19770211. FIRST USE IN COMMERCE: 19770211
Mark Drawing Code (5) WORDS, LETTERS, AND/OR NUMBERS IN STYLIZED FORM
Serial Number 73117054
Filing Date February 25, 1977
Current Filing Basis 1A
Original Filing Basis 1A
Published for Opposition August 25, 1981
Registration Number 1178224
Registration Date November 17, 1981
Owner (REGISTRANT) C. R. ANTHONY CO. CORPORATION OKLAHOMA P. O. BOX 25725 OKLAHOMA CITY OKLAHOMA 73102
Assignment Recorded ASSIGNMENT RECORDED
Attorney of Record ROBERT M. HESSIN
Description of Mark The mark consists of the letters “ATB” in stylized form.
Type of Mark TRADEMARK
Register PRINCIPAL
Affidavit Text SECT 15. SECT 8 (6-YR).
Live/Dead Indicator DEAD
Cancellation Date August 24, 2002

ATB’s Registration Certificate:

From the FTC:

Detail Information

RN Type: RN
RN Number: 25488
Legal Name: C R ANTHONY COMPANY D
Company Name: ATHONYS
Business Type: IMPORTER,WHOLESALER,MANUFACTURING
Address Line 1: 701 N BROADWAY
City: OKLAHOMA CITY
State Code: OK
Zip: 73160
Product Line:

Authentic Western ATB shirts available for sale at Vintrowear.com:

Beige with light blue and white window-pane plaid Authentic Western ATB vintage mens western shirt. Kane-M pearl snaps. Tag size: 34/35.

Blue and white gingham Authentic Western ATB vintage mens western shirt, short-sleeved.  Kane-M pearl snaps.  Size: Medium.

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