What’s in a label? The Genealogy of Blue Marlin

August 1, 2011 § Leave a comment

History of Blue Marlin:

It’s hard to know if this company is still in existence or not.  It’s clearly not vintage (depending on when you were born), but it is vintage-esque.  According to their website, which is not really a website just a nice-looking facade, they were founded in 1994 and acquired by “Concept One Accessories” in 2010.  Specializing in Negro League baseball caps, they were all the rage with the celebrities in the late 90’s, and then apparently had a melt-down.  Yelp commenters tell the sordid tale.  Clearly they had some kind of Come to Jesus moment, and somehow got a bit reinvented.  Here’s some fun facts about Blue Marlin from Concept One’s press release about the acquisition:

In 1996, Blue Marlin introduced sportswear collections including the now classic zip-front “New York,” “Brooklyn,” and “Havana” jackets. Throughout the late ’90’s, consumer awareness grew as a result of increased media coverage and a strong celebrity fan base including Bono and Bruce Springsteen. Waiting lists developed, while prices in the secondary market for popular hat styles topped $100.

From the FTC:

RN Type: RN
RN Number: 93760
Legal Name: BLUE MARLIN
Company Name: BLUE MARLIN
Business Type: WHOLESALER,DISTRIBUTOR,RETAILER,JOBBER
Address Line 1: 625 2ND STREET, SUITE 105
City: SAN FRANCISCO
State Code: CA
Zip: 94107

The Blue Marlin Trademark:

Goods and Services (ABANDONED) IC 018. US 001 002 003 022 041. G & S: Leather key fobs, leather backpacks and satchels, handbags, coin purses, coin purses, tote bags, beach bags, book bags, carry-on bags, duffel bags, shoulder bags, and travel bags
(ABANDONED) IC 025. US 022 039. G & S: Clothing, namely, hats, caps, dresses, jackets, jeans, jogging suits, warm-up suits, lounge wear, nightshirts, sweaters, vests, halter tops, shirts, undershirts, t-shirts, sweatshirts, shorts, gym shorts, sweat shorts, sweat pants, trousers, khakis, and woven shirts
Mark Drawing Code (2) DESIGN ONLY
Design Search Code 01.01.10 – Stars, three or more; Three or more stars
01.01.13 – Stars – multiple stars with five points
03.19.07 – Sea horse
Serial Number 78423274
Filing Date May 21, 2004
Current Filing Basis 1B
Original Filing Basis 1B
Published for Opposition April 12, 2005
Owner (APPLICANT) Blue Marlin Corporation CORPORATION CALIFORNIA 299 Kansas Street San Francisco CALIFORNIA 94103
Attorney of Record Jennifer Lee Taylor
Description of Mark The mark consists of a lion figure with its tail forming a circle standing to the left of five stars where three stars are over two stars.
Type of Mark TRADEMARK
Register PRINCIPAL
Live/Dead Indicator DEAD
Abandonment Date July 6, 2006

Word Mark BLUE MARLIN
Goods and Services IC 025. US 022 039. G & S: VINTAGE STYLE SPORTS CLOTHING, NAMELY, HATS, CAPS, DRESSES, JACKETS, JEANS, JOGGING SUITS, WARM-UP SUITS, LOUNGE WEAR, NIGHTSHIRTS, SWEATERS, VESTS, HALTER TOPS, SHIRTS, UNDERSHIRTS, T-SHIRTS, SWEATSHIRTS, SHORTS, GYM SHORTS, SWEAT SHORTS, SWEAT PANTS, TROUSERS. FIRST USE: 19941000. FIRST USE IN COMMERCE: 19941000
Mark Drawing Code (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS
Design Search Code 26.01.21 – Circles that are totally or partially shaded.
Serial Number 75848542
Filing Date November 15, 1999
Current Filing Basis 1A
Original Filing Basis 1A
Published for Opposition September 5, 2000
Registration Number 2408486
Registration Date November 28, 2000
Owner (REGISTRANT) Blue Marlin CORPORATION CALIFORNIA 299 KANSAS STREET San Francisco CALIFORNIA 94103
(LAST LISTED OWNER) CONCEPT SIX LLC DBA BLUE MARLIN LIMITED LIABILITY COMPANY NEW YORK 119 WEST 40TH STREET 3RD FLOOR NEW YORK NEW YORK 10018
Assignment Recorded ASSIGNMENT RECORDED
Attorney of Record Jeffrey Dweck
Description of Mark The mark is lined for the color blue.
Type of Mark TRADEMARK
Register PRINCIPAL
Affidavit Text SECT 8 (6-YR). SECTION 8(10-YR) 20100724.
Renewal 1ST RENEWAL 20100724
Live/Dead Indicator LIVE

Word Mark BLUE MARLIN
Goods and Services (ABANDONED) IC 025. US 022 039. G & S: clothing for use by men, women and children, namely anoraks; aprons; ascots; babushkas; bandanas; bathing suits; bathrobes; belts; blazers; blouses; blousons; bodysuits; boleros; boots; boxer shorts; brassieres; briefs; baby buntings; caftans; camisoles; capes; caps; cardigans; chemises; clogs; cloth diapers; fur ocats; suit coats; top coats; corselets; culottes; dresses; earmuffs; galoshes; garter belts; girdles; gloves; nightgowns; halter tops; hats; headbands; hosiery; jackets; jeans; jogging suits; jumpers; jumpsuits; kerchiefs; kimonos; leggings; leotards; loungewear; mittens; moccasins; mufflers; neckerchiefs; neckties; neckwear; negligees; nightshirts; overalls; overcoats; overshoes; pajamas; panties; pantsuits; pantyhose; parkas; pedal pushers; peignoirs; pinafores; playsuits; pocket squares; ponchos; pullovers; raincoats; sandals; scarves; shawls; shirts; shorts; undershirts; shoes; gym shorts; sweat shorts; skirts; ski suits; slacks; snowsuits; socks; sport coats; sprot shirts; stockings; stoles; suits; suspenders; sweat pants; sweat shirts; sweaters; T-shirts; trousers; tuxedos; underpants; vests; vested suits; and warm-up suits. FIRST USE IN COMMERCE: 19940510
Mark Drawing Code (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS
Design Search Code 26.01.02 – Circles, plain single line; Plain single line circles
Serial Number 75046267
Filing Date January 22, 1996
Current Filing Basis 1A
Original Filing Basis 1A
Owner (APPLICANT) Blue Marlin CORPORATION CALIFORNIA 625 2nd St. Ste 105 San Francisco CALIFORNIA 94107
Type of Mark TRADEMARK
Register PRINCIPAL
Live/Dead Indicator DEAD
Abandonment Date December 24, 1996

Blue Marlin shirt available for sale at Vintrowear.com:

While not vintage, I have to admit I scooped this one up in the net when I was buying my inventory, just because it reminded me of my cat, Lebowski!

Gray “Blue Marlin Original” vintage mens western shirt with yellow “Leones” embroidery and the signature lion head and five star motif on the back.  Front has yellow top-stitching on the yoke seams and placket, Cric Crac pearl snaps, and arched-point flap pockets.  Size XL.  Item #142.

Advertisements

Tagged: , , , , , , , , , ,

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

What’s this?

You are currently reading What’s in a label? The Genealogy of Blue Marlin at Vintrowear.

meta

%d bloggers like this: